Rolling Lemon: Overview and Social Media Presence
Rolling Lemon is a holistic creative studio that partners with candidates and causes to find their voice and help them genuinely connect with their audiences. Its aesthetic of documentary photography and videography lends a sense of humanity to all projects. The Rolling Lemon is your partner from strategic ideation through execution, sharing visual tactics that empower brands to continue creating the best content for each platform.
The Challenge Rolling Lemon has social media accounts but doesn’t have a presence yet as they have not posted anything. Additionally, The Rolling Lemon isn’t selling a product so much as its skillset and expertise.
The Strategy There are three pillars from which The Rolling Lemon will showcase the quality of their work and value proposition for their target audience: Prospective Clients including non-profit organizations, agencies, and candidates or community leaders.
Who we are: An introduction to Rolling Lemon and the people behind it.
How we work: Previous projects
How we think: Celebrating community without sounding like a pitch for a tourism board.
My Contribution in close collaboration with the founder, I developed the social media strategy including:
Identifying KPIs and measurement tactics
Copywriting and image selection for social media posts
Creating a content calendar
Developing the brand tone and voice
Social media analysis
Quantitative research